Rob Hermans
Rob Hermans

I help companies become digital leaders


Start-up mindset, professional quality

I'm Rob, a freelance professional with extensive experience in both start-up and corporate environments. I've worked as a product owner, strategy consultant, accelerator manager & start-up founder. I love to bring the speed and innovation power of start-ups to large scale organizations that want to become successful digital leaders.

I understand the political challenges of organizations with many stakeholders and can navigate them successfully. My solid technical foundation lets me work directly with developers. I can read code, understand web & mobile architecture and I'm not afraid to write a little html or JavaScript myself. At the same time, I can effectively communicate with senior management on strategic and organizational topics. 

But it's not all work and no play. In between projects I love to explore the world on two wheels. In 2016 I rode my bicycle from Amsterdam to Istanbul and in 2017 across South America.


"The best way to predict the future is to create it"



Are you looking to... 

...launch a new digital proposition?

...devise a strategy and roadmap that keeps your organization competitive in the digital economy?

...make innovation part of your organizations' DNA?

...develop rapid prototypes to test the potential of new ideas?

...organize self steering, agile teams that have the power to create successful value propositions?

How I can help

product owner

As product owner I take full ownership of your digital innovation project. I talk and listen to all stakeholders, but mostly to customers, to make sure the product delivers maximum value. I challenge the assumptions behind the plan by running experiments and analyzing data. I work closely with developers and can communicate with them on a technical level. All while keeping an eye on time and budget.

agile coach

As Agile coach I help teams to become innovation powerhouses. In a pragmatic way, I adapt the agile methodology to the specific needs of the organization and the team. Next to agile practices, I introduce lean-startup and customer development tools to boost innovation. The result is self-steering, multidisciplinary teams with a high level of engagement that deliver awesome services and products.

Digital strategy consultant

As consultant I help your organization develop a 'digital first' strategy. During workshops and strategy sessions I involve all levels of the organization. I facilitatie design sprints, hackathons & accelerator programs that inspire action over talking. The result can be a roadmap, collaboration with start-ups or a portfolio of digital projects & prototypes.


"What you do is what matters, not what you think or say or plan"

Jason Fried | Rework




Who I've worked with


Accelerator manager

I developed and managed a new accelerator program at the Dutch Game Garden to support young start-ups in the game and interactive media sector.

The program provided coaching, masterclasses and personal guidance to help start-ups find a sustainable business model. Over 12 companies graduated from the program and released profitable games.

Startup founder

Achieved was a Startup Bootcamp funded start-up that made professional development a daily habit by promoting bite sized learning activities. We developed a web platform and mobile app and sold this to numerous customers.  

As a founder I built the first prototypes and was responsible for Product development, Sales, Marketing & Fundraising.

Achieved closed down in early 2016


agile accelerator

A successful transformation of a traditional marketing department into an innovative and agile powerhouse. Together with senior management we made the blueprint for self-steering teams with a customer centric mindset. Next to coaching these teams, I organized & facilitated an accelerator program to teach the principles of lean startup tools & practices.

Project in cooperation with Strategiemakers

ABN AMRO Accelerator


digital strategy roadmap

Together with the management team of USG People Germany we facilitated different workshops to build a digital strategy roadmap based on identified customer needs. This resulted in new digital propositions that are further developed with the internal startups of USG.

Project in cooperation with Strategiemakers


product owner breng flex

In less then 3 months we successfully launched an on-demand public transport service (Breng flex) to compete with companies like Uber. By implementing an agile project structure and working closely with developers we build a MVP to test the value proposition and scaled the service to 16 vehicles and over 40 drivers.

"Rob’s skills both in IT and in balancing between different stakeholders within Connexxion were of great help" - Peter Krumm, Head of Strategy & Innovation Connexxion

Breng flex


Think big. Start small.

setH godin



Let's talk

I would love to discuss how I can best help you and your organization.

You can contact me directly at:

Or send an email with the form below, and I'll be in touch as quickly as possible.

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Amsterdam, the netherlands